Hermawan Kartajaya text Jakarta Gramedia Pustaka Utama 2003 1 id xiv, 311 hlm.; 23 cm Ilmu Terapan 659 KAR m 979-220-203-x 241224 20241224131555 INLIS000000000023771 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)